AI Insights · Timothy · April 2025
Top 5 Social Apps Performance in Colombia: Q1 2025
Discover the performance trends of the top 5 social apps in Colombia during Q1 2025, including downloads, revenue, and active user data from Sensor Tower.
In the first quarter of 2025, the top social apps in Colombia demonstrated varied trends in downloads, revenue, and active users, according to data from Sensor Tower. Here's a closer look at the performance of each app:
TikTok - Videos, Shop & LIVE saw a dynamic quarter with weekly revenue peaking at around $320K by the end of February. Downloads surged early in the quarter, reaching a high of approximately 397K in late January, before gradually declining. Active users remained strong, peaking at about 19.8M by late March.
Facebook Lite maintained a steady revenue stream, with a slight increase to about $11.6K in late February. Downloads were highest in late January at approximately 258K, before tapering off. The app's active user base saw a gradual decline, ending the quarter with approximately 25.4M users.
Instagram experienced consistent revenue, with a peak of around $27.3K in late February. Downloads were strong early in the quarter, reaching about 211K in mid-January, but gradually decreased. Active users showed a modest increase throughout the quarter, ending with approximately 19.2M.
Threads did not generate revenue but showed a solid download trend, peaking at about 106K in early January. Active users increased steadily, reaching approximately 4.9M by the quarter's end.
OmeTV – Video Chat Alternative had a notable increase in weekly revenue, peaking at around $1.1K in late March. Downloads spiked to about 135K in early February, before declining. Active users surged, reaching a peak of approximately 305K in early March.
For more detailed insights and data, visit Sensor Tower's analytics platform.
